How to add a Meta (Facebook) Pixel to your store

The Meta Pixel allows you to track conversions, optimize ads, and build retargeting audiences across Facebook and Instagram. Only your Pixel ID is required.

Step 1: Open Meta Events Manager

1. Go to https://business.facebook.com/events_manager
2. Select your Business account
3. Choose the Pixel you want to use

Step 2: Copy Your Pixel ID

Your Pixel ID is a numeric value that looks like this:

123456789012345

You can find it under Settings → Pixel ID.

Step 3: Add the Pixel ID to Your Dashboard

1. Go to your Dashboard
2. Click My Store
3. Open Tracking / Analytics Settings
4. Paste your Meta Pixel ID
5. Save your changes

Your pixel will automatically begin tracking supported events.