Connecting Mailchimp to your store
1 min read
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Updated Jan 22, 2026
Mailchimp allows you to send subscribers directly into an audience (list) for email campaigns and automations.
Step 1: Open Email Integrations
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Log into your dashboard.
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Click My Store.
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Navigate to the Email Integrations tab.
Step 2: Connect Mailchimp
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Locate the Mailchimp card.
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Click Connect with Mailchimp.
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You’ll be redirected to Mailchimp to log in and approve access.
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After approval, you’ll be sent back to your dashboard.
Mailchimp also uses OAuth — no API keys are needed.
Step 3: Choose an Audience
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Click Refresh audiences if your list doesn’t appear.
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Select the audience you want subscribers added to.
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The audience selection is saved automatically.
Optional: Set as Default
If Mailchimp is your primary email tool, click Make default on the Mailchimp card.
✅ Your Mailchimp integration is now active and ready.